How do keywords work in Google Ads?
How do keywords work in Google Ads?
Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to people. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.
How do I choose keywords for Google Ads?
Nine steps to choosing Google Ads keywords
- Understand what makes a good keyword or phrase.
- Think like your customers.
- Tie it all together.
- Be specific and targeted.
- List different variations.
- Use Google’s keyword tool to get ideas.
- Language and location targeting.
- Understand keyword matching options.
Which keyword is not valid in Google Ads?
Types of keyword statuses
| Status type | Examples |
|---|---|
| Not Eligible | Campaign paused; Ad group removed |
| Eligible | Keyword is eligible to show ads |
| Eligible (limited) | Low search volume; Below first page bid estimate |
| Pending – Under review | Keyword is under review. In some cases, the keyword can still trigger impressions while under review. |
What makes a good landing page for Google Ads?
When it comes to Google Ads, one of the most important factors for an optimized landing page is relevance: Just as your ad text should be relevant to your keyword, your landing page should be relevant to your Google ad. The landing page should provide what the ad promises and what the user wants.
How many keywords should I use in Google Ads?
The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.
Can I use keyword planner without creating an ad?
Google Keyword Planner is 100\% free to use. You need not spend a penny on AdWords ads to gain access. You just need a Google account. You CAN access the tool WITHOUT running an AdWords ad.
How many keywords should a ad have?
What is keyword status in Google ads?
A status for each keyword that describes whether it can trigger ads to run at the moment. For each keyword, you’ll see information about its current state listed in the “Status” column on the Keywords page. If several statuses apply to a keyword, we’ll show you the most relevant status first.