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How do I use Google Analytics for SaaS?

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How do I use Google Analytics for SaaS?

Google Analytics for SaaS Part I: Setting up Analytics

  1. Create a Google Analytics Account.
  2. Decide how you want to collect data.
  3. How to analyze your SaaS app in google analytics.
  4. Create multiple views to better analyze a section.
  5. Create custom dimensions to store user data.
  6. Client Id or User Id for tracking individual users.

Is Google Analytics a SaaS?

With the SaaS industry flourishing at great heights, Google Analytics has been their prime choice. Being one of the finest, flexible, and easy-to-use analytics tools that keep track of your entire business, Google Analytics for SaaS provides useful data points on your website, and a lot more.

What is the Best SaaS analytics tool for small businesses?

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Baremetrics is a SaaS analytics tool that pulls in data from your payment provider (like Stripe, Recurly and Chargebee to name a few). Then, we organize it all into charts and reports so you can track and analyze things like churn rate, MRR, growth rate and a ton of other important metrics that clue you into the health of your business.

How to track individual users in your SaaS startup?

Kissmetricsand Mixpanelmight be a few good alternatives for tracking individual users but is costly for a SaaS startup. It is mandatory for your analytics set-up to provide you with actionable insight which will assist you in propelling your business forward.

Why don’t most SAAS apps have Google Analytics tracking?

The reason why most SaaS apps don’t have a useful Google Analytics tracking is that, out-of-the-box, it is quite useless. Many SaaS tools are single page applications (SPA-s) and tracking them properly requires a bit more work than implementing the snippet.

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Do I need Google Tag Manager for SaaS tracking?

While it’s not 100\% needed, I recommend setting up your SaaS tracking using Google Tag Manager. That goes for any Google Analytics setup really. Perhaps you already have a data layer configured for your SaaS app for some other analytics tool so you can use that.

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