How did Reliance Jio change the telecom market in India?

Reliance Jio brought a change by providing high speed internet data at cheaper and affordable rates which was not a trend, earlier telecom operators use to charge more prices in order to have access to high speed data.

How did Jio transformed India?

It’s a little over three years since Reliance Jio Infocomm Ltd launched services and changed the face of the industry with large amounts of data and voice usage limits. On a per customer basis, data usage rose from merely 500 MB per month in 2016 to 10.6 GB last year.

How did Jio disrupted market?

“Jio disrupted the Indian telecom provider category with its deep discount prices for data consumption. It forced competitors to lower their prices and drove category consolidation,” the report said. All telecom consumers not only Jio customers have been benefited from Jio’s action, it added.

How did Jio help India?

Bridging digital divide Reliance offered customers an irresistible deal – 4GB of data a day for free. Within six months of Reliance Jio’s launch, India became the top mobile data user across the world consuming over 1 billion GB of data every month in comparison with 200 million GB earlier.

How did Jio capture the market?

Jio hit the market offering customers free voice calls and zero roaming charges. The data plans were so incredibly cheap, they undercut the incumbents by more than a third. At launch, Jio’s 4G network already covered 18,000 cities and towns and more than 200,000 villages.

How did Jio affect Indian economy?

Using the findings, the study found that through network effects, Jio’s entry into the telecom industry will expand India’s per capita GDP by about 5.65 percent, if all else is kept constant in the economy.

What was the pricing strategy used by Reliance Jio in highly competitive telecom market?

1. Combined Marketing Strategies. Price: One of the most attractive strategies, Jio adapts, is pricing strategies. Not only the company offered a satisfying price to their various products for individuals but it also leads the in-vogue telecom market.

What are the strategies of Reliance Jio?

Jio used both conventional and unconventional marketing strategies to increase their market share. By basing its Product and marketing strategy on various factors such as pricing, marketing and technology, Jio was able to find its market fit and penetrate the market on a large scale.