How did Jio disrupt the market?
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How did Jio disrupt the market?
“Jio disrupted the Indian telecom provider category with its deep discount prices for data consumption. It forced competitors to lower their prices and drove category consolidation,” the report said. All telecom consumers not only Jio customers have been benefited from Jio’s action, it added.
What are the marketing strategies of Jio?
Promotion: When it comes to making positive brand consciousness, Reliance Jio has adopted a bit aggressive marketing strategy including launching ad campaigns on television, radio, newspapers, magazines, and social media platforms like Instagram, Facebook, Twitter, and YouTube.
What are the products of Jio?
9 Reliance Jio Products And Services Coming Up In 2019
- Jio GigaFiber. JioFiber would be the seamless broadband experience with ultra-fast upload and download speeds.
- Jio VoWi-Fi.
- Jio GigaTV.
- Jio Smart Home.
- Jio 5G.
- Jio Smartphone.
- Jio Cinema.
- Jio Enterprise Solutions.
Who are the target customers of Jio?
The target Group they targeted were Urban & tier 2 middle and upper class segment. They are trying to uniquely position themselves and transform India into a digital and tech savvy country. Reliance Jio has gained a significant amount of user base.
How Reliance Jio’s business strategy plays out to beat its competitors?
Revenue – Slashing the prices to 1/10th the existing cost, Jio got ahead with revenue, which was the major factor in getting such a leap in the market. This is how Reliance Jio’s business strategy plays out and thus helping itself in being ahead of its competitors.
The expansionary and the growth marketing strategy enabled Jio to gain such dominance. Furthermore, Jio’s entry into various newer projects such as Jio Fiber, Jio Postpaid, will lead to a diversified and stronger control over the market share held by Jio, which is already more than 35\%.
What is the aarrr strategy of Jio?
The use of the AARRR strategy to penetrate the market adds huge growth to the company. This strategy includes 5 key components to help a business acquire and retain customers creatively and cost-effectively. Acquisition – After the commercial rollout of Jio in September 2016, Jio offered free services to its customers for 3 months.
What is the retention of Jio users?
Retention – Jio didn’t stop here. On the occasion of the new year in 2017, they extended the free services to the users for another 3 months. Jio became the first-ever telecom company to provide 6 months of free service to customers. In just two and a half years into the business, Jio gained more than 300 million active subscribers.