How can YouTube help small businesses?

Because of its popularity and features, YouTube can be a useful marketing channel for businesses. Your business could use YouTube to launch or promote products, express your brand’s ‘personality’, monitor feedback, provide customer service and help your customers spread the word about your business.

What is the YouTube marketing?

YouTube marketing is a strategy that involves creating videos and uploading them on YouTube to promote a brand or a product and gain exposure. It helps companies boost traffic, increase their customer base, and reach new audiences.

How many small businesses use video marketing?

Wyzowl says 85\% of businesses use video as a marketing tool. According to Animoto, that number is even higher with 96\% of marketers having placed ad spend on video. The Content Marketing Institute’s findings are similar.

What percent of small businesses advertise on YouTube?

Leading social media used by small businesses for advertising in the U.S. 2021. During a survey of small business in the U.S. who were utilizing social media for advertising purposes, 66 percent of respondents said they used Facebook, while 42 percent indicated using YouTube.

How do companies advertise YouTube?

How to advertise on YouTube

1. Create your campaign. Sign in to your Google Ads account and select New Campaign.
2. Define your campaign parameters.
3. Target your audience.
4. Set your campaign to live.

How do you use YouTube Marketing?

10-step YouTube marketing strategy

1. Create a YouTube channel for business.
2. Learn about your audience.
3. Research your competition.
4. Learn from your favourite channels.
5. Optimize your videos to get views.
6. Upload and schedule your videos.
7. Optimize your channel to attract followers.
8. Try YouTube advertising.

How do users benefit from using YouTube?

Free to use YouTube Premium is a paid subscription that allows you to watch videos without ads, play videos in the background, and allows you to play videos when you’re offline. This also gives you access to YouTube Music Premium (this is a streaming platform) and allows you to watch YouTube original series and movies.