How can B2B SaaS shape your sales strategy?

In this article, we will take a look at six ways sales and marketing professionals can use the power of B2B SaaS to shape their sales strategy. One way technology has fundamentally altered the sales process lies in how much information is readily available to both sales professionals and their potential customers.

Should you be aggressive or passive when selling SaaS?

When it comes to SaaS sales, people think you should either be super aggressive or very passive. Neither approach is right for winning the trust and business of prospects. Here’s why (and how you should sell instead). 5. How to sell SaaS: 9 tips for startup sales success

When did B2B SaaS become so popular?

While the origins of B2B SaaS date back to 2001, it is in the last five years that the model has become so prevalent. And this shows no sign of abating. In 2013, the global SaaS market was estimated to be worth $47.22B. That number is predicted to rise to $132.57B by 2020.

Is SaaS a billion-dollar industry?

SaaS is a billion-dollar industry. And it’s only going to get bigger. According to TechCrunch, the SaaS industry is at the same stage as “the PC market in 1983, [the] smartphone market in 2003, or the search market in 1998.” There is no better time than now to be in SaaS.

What was the first B2B SaaS company?

The first B2B SaaS business, expense-tracking software Concur, made its initial move into the cloud in 2001, fully transitioning to the SaaS model by 2005. In 2014, SAP acquired Concur for $8.3B, making it the largest SaaS acquisition ever by dollar value.

What is a high-touch SaaS business model?

Sales teams are usually strengthened by marketers that keep the lead pipeline full for the sales team to assess and close. Salesforce is a typical example of a high-touch SaaS business. Metrics are the indication for the health of any business model, not only SaaS.

What is the best business model for SaaS?

The more popular business model for SaaS include: Customer Resource Management (CRM): Allows users to manage client information and track sales. Enterprise Resource Planning (ERP): A SaaS application most suitable for big organizations.