Did New Coke taste different?

The emphasis on the new formula’s sweeter taste also ran contrary to previous Coke advertising, in which spokesman Bill Cosby had touted the original Coke’s less-sweet taste as a reason to prefer it over the sweeter taste of Pepsi.

What did New Coca-Cola taste like?

Here’s where things got interesting: One of our tasters thought the new version tasted slightly more like the full-sugar deal. This, she thought, was a good thing. “The new one tastes even more like Coke,” she said. “It’s like the old Coke Zero without that overwhelming, tongue-coating sweet feeling.”

Why did New Coke fail?

New Coke didn’t only fail because it tasted too sweet — it failed because the marketing campaigns, business structures, and company culture at Coke doomed it from the beginning.

Does New Coke taste good?

New Coke was born of a taste test of Coke’s own. Nearly 200,000 consumers who tried the new formula liked it better than the old, Coke said. It’s been described as a smoother, sweeter version of the original.

How much did New Coke cost?

While Coca-Cola has never admitted to just how much they lost as a result of New Coke, we know they spent $4 million in development, and–after deciding to pull New Coke from the shelves–were left with over $30 million in unwanted New Coke concentrate after the fact.

How beneficial was the launch of New Coke?

That changed, of course, in the summer of 1985 as the consumer outcry over “new Coke” was replaced by consumer affection for Coca-Cola classic. The fabled secret formula for Coca-Cola was changed, adopting a formula preferred in taste tests of nearly 200,000 consumers.

Why did they make New Coke?

New Coke, reformulated soft drink that the Coca-Cola Company introduced on April 23, 1985, to replace its flagship drink in the hope of revitalizing the brand and gaining market share in the beverage industry. Worried Coke executives decided to reformulate their drink, creating a sweeter product.

Where did Coca-Cola go wrong?

At protests staged by grassroots groups such as “Old Cola Drinkers of America,” consumers poured the contents of New Coke bottles into sewer drains. One Seattle consumer even filed suit against the company to force it to provide the old drink. The outrage caught Coca-Cola executives by surprise.