Can you use Google Analytics on in Germany?

Update mid-2017: The authority of Hamburg has provided new docs about a compliant use of GA, in German only. Update September 2016: Google has published their Privacy Shield certification, and updated the terms for using Google Analytics in Germany, including the contract for data processing.

Is Google Analytics illegal?

If your website or app uses Google Analytics, then you must draft and publish a Privacy Policy. The reason for this is twofold. If you utilize Google Analytics but you don’t include a Privacy Policy on your website, you’re using the tool illegally and you’ve also breached your contract with Google.

Can Google Analytics be faked?

Can you fake Google Analytics traffic? A hit can be a ‘pageview’, ‘screenview’, ‘event’, ‘transaction’ etc. A fake hit is the one which is generated by a program or a bot instead of a result of a living breathing human being who interacted with your website.

Do I need consent for Google Analytics?

When using Google Analytics on your website, you must first obtain the explicit consent of end-users to activate the Google Analytics cookies, as well as describe all personal data processing in your website’s privacy policy.

Do I need consent to use Google Analytics?

Consent required. Consent is required because analytics cookies are not strictly necessary to provide the service that the user requests. For example, the user can access your online service whether analytics cookies are enabled or not.

Can you use Google Analytics in Europe?

Any processing of personal data from individuals inside the European Union requires their explicit consent to do so. This includes the use of Google Analytics, cookies and other tracking technologies on your website.

How safe is Google Analytics?

Since late April 2016, Google Analytics now securely sends all data from your website to Google’s servers. This means that when someone accesses a non-secure page on your website, the data being collected will be transmitted using encryption. This makes it harder for people to intercept the data that’s being collected.

Is Google Analytics a cookie?

Google Analytics is a simple, easy-to-use tool that helps website owners measure how users interact with website content. The Google Analytics JavaScript libraries use HTTP cookies to “remember” what a user has done on previous pages / interactions with the website.

Is Google Analytics GDPR compliant?

By default, Google Analytics is not GDPR compliant. When using Google Analytics on your website, you must first obtain the explicit consent of end-users to activate the Google Analytics cookies, as well as describe all personal data processing in your website’s privacy policy.