Are mobile gamers even gamers?

If someone only has an iPhone or Android or whatever, and plays Fortnite or Candy Crush or whatever, technically they’re a gamer, but they’re a different kind of gamer. Because of this, console/PC gamers believe that people who only play mobile games can’t truly identify with them.

Does gaming play a role in mobile marketing?

According to Go-Globe games also account for 43\% of mobile apps usage. So, users want to mostly play games on their mobile – and advertisers want to reach that audience. This is why games can be an effective advertising tool on mobile. Users are interacting with brands more and more using their mobile devices.

What is the future of mobile gaming in 2020?

In 2020, mobile game downloads are expected to grow 30\% and reach 56.2 billion, compared with 10.4\% growth in recent years. And mobile games are expected to account for 41\% of new installs by 2024, meaning 74.8 billion downloads. This is good news for mobile game developers, but it also means increased competition.

What is the best way to market a mobile game?

There are many different strategies you can use, like using social media, publish valuable content, or create a landing page designed specifically to funnel users to your app. You have limitless opportunities to develop a successful mobile game marketing campaign.

How much do people spend on mobile games in 2020?

Players spent $100 billion in mobile games in 2020. (AppAnnie) Player spend is set to reach $138 billion by 2025. (SensorTower) On average, players spent 4.2 hours per day playing mobile games in 2020. (AppAnnie) Mobile ad spend in 2020 reached $240 billion in 2020.

What do Skill masters like in mobile games?

Co-op playing and community building are game features that will catch their attention. When they play mobile games, Skill Masters are always trying to improve their skills and appreciate a steep learning curve. As the name implies, this type of gamer enjoys strategic thinking and planning in mobile games.