How do you conduct a customer development interview?

Ask open questions: Who, what, when, where, why, and how, not yes/no questions. Dig deep and avoid closed questions. Follow emotion: Whenever you hear emotion in the person’s voice, prolong that line of conversation. Record and take notes: You miss 50\% of what’s being said during the interview if you’re taking notes.

What are the 12 tips for early customer development interviews?

12 Tips for Early Customer Development Interviews (Revision 3)

• One person at a time.
• Know your goals and questions ahead of time.
• Separate behavior and feedback in discussion.
• Get psyched to hear things you don’t want to hear.
• Disarm “politeness” training.
• Ask open ended questions.

How do you find customers for discovery?

Tips On How To Learn From Customer Discovery Interviews ​Encourage meaningful answers based on your customers knowledge and feelings. Start questions using who, what, where, why, when and how. ​Avoid leading questions that begin with “Would you..”, “Did you..”, “Is it…” “Don’t you…”

How do you develop customer development?

Customer discovery can be described as:

1. Identify the need. You may not always immediately know the actual need you are trying to satisfy.
2. Hypothesize potential solutions.
3. Identify assumptions.
4. Validate assumptions.
5. Start delivering.
6. Constantly reevaluate your solution.

How do you learn customer development?

Lean customer development is done in five steps:

1. Forming a hypothesis.
2. Finding potential customers to talk to.
3. Asking the right questions.
4. Making sense of the answers.
5. Figuring out what to build to keep learning.

How do you write a customer interview questions?

8 Open-Ended Questions for Customer Interviews

1. What do you think of this product?
2. How can we improve this product?
3. If you were in charge of this product what would you change?
4. Now that you have this product, what’s the #1 thing you’re able to do that you weren’t before?

What are the 4 phases of customer discovery?

The four phases of the customer discovery step (process) include:

• Phase 1 State your Hypothesis.
• Phase 2 Test your hypotheses.
• Phase 3 Test your product concept.
• Phase 4 Evaluate customer feedback and determine next steps.

What is the number 1 goal of the customer discovery process?

The process described here is modelled on the first of four steps of Steven G. Blank’s Customer Development Model as described in his book, The Four Steps to the Epiphany. This first step is called “customer discovery,” and its primary objective is to identify your first customers.

What are good customer discovery questions?

5 customer discovery questions to ask during early customer discovery interviews:

• What is the hardest part about doing the thing that you’re trying to do/achieve/solve?
• Tell me about the last time that you encountered this problem.
• Why was this hard?
• What, if anything, have you done to try to solve this problem?

How do you find people to interview?

Once you find someone you would like to interview, you can reach out through LinkedIn, ask a shared connection for an introduction, or find their contact information and reach out directly. If your customers are sales teams, you might check out this sales group which has nearly 150,000 members. 2. People you know

How do you find customers to interview?

Conferences can be a great way to find customers to interview if you’re working on an enterprise product. If your customers are publishing companies, go to a publishing conference. If your customers are young party-goers, go to a bar crawl. Eventbrite is a great place to find conferences and events.

How to validate your business idea in an interview?

To the best of your abilities, avoid thinking about your idea during the interview – and certainly avoid talking about it. These interviews are about your customers and their problems. Do your best to keep the conversation focused there. 2nd rule of validating your idea: Do not ask about the future. No hypotheticals, no projections, no guesses.

What are some of the best books on interviewing customers?

The Art of the Customer Development Conversation – Brant Cooper provides some good principles for interviewing customers. 9. Never Ask What They Want – 3 Better Questions to Ask in User Interviews – Chuck Liu writes about why asking users what they want is the wrong question to ask, and gives readers 3 better questions to ask.