Is Instagram reels better than TikTok?

During the week, we monitored the performance on both platforms, and there was a clear winner by the week’s end—TikTok. On the Instagram Reels account, each video got a maximum of 2 views per post versus the same TikTok videos garnering on average 450 views. It was indeed a stark difference!

How are Instagram reels?

Instagram Reels is a brand new Instagram feature for users to create 15-second video clips set to music and share to their Stories, Explore Feed, and the new Reels tab on a user’s profile. According to Instagram, “If your reel is featured in Explore, you’ll receive a notification. …

Can reels be 60 seconds?

Instagram Reels can now be up to 60 seconds long.

Who pays more Instagram or TikTok?

With an estimated $20 billion valuation, Instagram is a monolith in revenue and has so far earned over 113x more revenue than TikTok. Its $20 billion valuation is due in part to influencer marketing on the app, a market that we estimate to be around $1.7 billion.

Why is Instagram reels banned in India?

In the wake of India’s decision to ban TikTok and dozens of other Chinese apps over privacy concerns, Instagram has expanded its TikTok rival, known as Reels, in the region. The test in India also comes only days after Facebook announced its standalone TikTok clone, Lasso, would be shutting down on July 10.

Will Instagram reels fill India’s TikTok-size void?

And the United States, the third-largest TikTok market, may follow India’s lead. Now, Instagram is hoping to fill India’s TikTok-size void with its own video-sharing feature called Reels. Facebook ( FB), Instagram’s parent company, said it would begin testing Reels in India on Wednesday.

Is TikTok really a threat to Instagram?

New York (CNN Business) TikTok has had a difficult week, to say the least — and rival Instagram just made it much harder. India, which has the most TikTok downloads outside of China, announced late last week that it would ban the popular video-sharing platform and several other Chinese apps, saying they pose a “threat to sovereignty and integrity.”

What is TikTok’s parent company ByteDance doing about India’s ban?

In response to India’s ban, TikTok’s parent company, ByteDance said it “is committed to working with the government to demonstrate our dedication to user security and our commitment to the country overall.” “We have no higher priority than promoting a safe and secure app experience for our users.