Why are IPAs so popular now?

A lot of people have a taste for bitter, so craft beers have gotten more bitter with time. India Pale Ale is the traditional style that’s the most bitter so this trend made IPA more popular among other styles.

When did craft beers become popular?

Modern U.S. craft beer history began in the 1960s. You may know part of the story—the increasing popularity of homebrewing beer in the 1970s and the rise of microbreweries in the 1990s.

What is special about craft beer?

Craft beer has a richer and more distinct taste than watery mass produced beer. Most craft brewers are passionate about the taste and flavour of their beer. So they invest the time and energy required to maintain or improve the quality of the beer instead of concentrating on huge marketing campaigns.

Why are craft beers so Hoppy?

“Hoppy” today can mean notes of berries, melon, grapefruit, white wine grapes, and more, and most brewers pushing the envelope with hops are specifically trying to reduce the perception of bitterness in their beers, to bring those other flavors forward.

Are craft beers here to stay?

Although craft beers are a fairly new phenomenon when compared to the long history of beer, it looks like they’re here to stay. Craft breweries offer extensive options and styles and bring unique flavors to beer that you may never have seen before. There are so many amazing craft brews to try.

What is craft beer and is it growing?

Craft beer sales have grown 15\% in the past year alone. Export sales also reached a new record. What exactly is craft beer? The Brewers Association, the trade industry group for craft beer, defines craft breweries as ones that are ” small, independent and traditional .”

How profitable are craft breweries?

Craft brewers annually produce less than 6 million barrels, don’t have a large financial investments from non-craft brewers, and brew beers using traditional ingredients, like malt barley. The sector still makes up just 10\% of the nation’s total beer sales, not coming close to the profits of Anheuser-Busch or MillerCoors.

Is canned beer the next big thing in expanding the market?

Places like golf courses and tennis often ban bottles, so canned craft beer is a good next step to expand the market. “Part of it goes to who the craft beer drinker is — a lot of times it’s someone who tends to be an outdoorsy type, tend to go out with friends more,” Gatza said.