Is advertising on Quora effective?

Quora is a great supplement to your existing ad channels. Quora offers a way to drive performance by targeting large, high-intent audiences as they research topics before a purchase. 300+ million visitors come to Quora every month to learn about the world around them.

How much does it cost to put an ad on Quora?

Quora Ads is a self-serve platform that accepts all debit and credit cards. When you first start running ads on Quora, you are charged when your spend meets specific billing thresholds. The first threshold is $25 USD, and rises with each successful charge to $50, $250, $500, and $750.

How does Quora ads work?

Quora Ads run on a cost-per-click based model, powered by a real-time auction. After setting up targeting, advertisers then set their CPC bid, and can easily adjust it based on performance.

How does Quora for business Work?

You should then look at the area your company focuses on and provide answers to questions related to that area. Remember that Quora is not about self-promotion but about providing the best answer to a specific question. The way you build your business with Quora is by helping the Quora community.

What does a Quora ad look like?

Quora ads look a lot like text ads in Google Ads. The biggest difference, outside of character count and capitalization (Quora ads should be written like sentences Instead Of In Title Case Like People Tend To Use When Writing Search Ads), is that Quora ads have a pretty cool dynamic CTA button.

How do I optimize Quora ads?

Ad Set Level

1. Create a naming convention for ad sets so it’s easy to identify their targeted audience.
2. Test 2-4 ad sets per campaign to test targeting types, devices, locations, or topic groups.
3. When creating device or location splits for an ad set, use the “Duplicate Ad Set” and “Import Ad Set” features to save time.