Can you use the same keyword in different ad groups?

The short answer is: yes! Putting the same keyword in more than one campaign isn’t a problem at all, however you’ll need to be aware of the match type you use in each campaign.

What causes an increase in CPC?

Since auctions determine ad costs, your CPC directly links to how many competitors you’re bidding against and how high they are willing to bid. Therefore, the most likely cause of a sharply rising CPC is an increase in platform competition. What is causing a sudden uptick in digital advertising competition?

How do I increase my CPC?

9 Tried and Tested Ways to Improve the CPC for Your Ads

1. Improve Your Quality Score.
2. Find and Bid On Long-Tail Keywords.
3. Use Negative Keywords Effectively.
4. Test Different Average Ad Positions.
5. Use Ad Scheduling.
6. Use Geo-Targeting.
7. Use Different Keyword Match Types.
8. Use Device Adjustments.

What affects CPCs?

Put simply, your cost-per-click (CPC) on Google Ads is the amount you’re paying for each individual click to your advertisement. There are a number of factors that affect your CPC, including your targeting criteria, keywords, the text of the ad, the landing page, the maximum bid you’ve set, and more.

How do I use exact match keywords?

Exact match has a specific symbol you have to add to your keywords, just put your keyword between square brackets [ ]. Note that the entire keyword needs to be contained in the square brackets, variations of this won’t work as they should.

How much should you bid higher than the average CPC lower?

If efficiency is your primary goal, consider bidding about 50\% of your break-even CPC. If volume is your focus (and you’re willing to sacrifice some profit), you can push your maximum CPC higher, to around 70-80\% of your maximum CPC.

Why is my CPC decreasing?

Higher the ad position means higher the Quality Score and higher Quality Score always lowers your CPC. The ad rank and the Quality Score are interconnected. A rise in Quality Score leads to a rise in Ad rank and vice versa.

Who decides CPC?

Your keyword bids, Quality Score, click-through rates and even your competitors all play a role in determining your actual CPC – aka your keyword price.

How do I change the keyword to match keyword in broad match?

What happens to my phrase and BMM keyword traffic?

1. In the page menu along the left, click Search Keywords.
2. Click Edit.
3. Navigate to the Change match types option.
4. When you hover on Change match types, you will see an option to Change broad match modifier keywords.
5. Select Change broad match modifier keywords.

How many match type options for keywords are there?

When it comes to keywords – there are 4 different match types: Broad match, broad match modified, phrase match & exact match. Each match type has its advantages and disadvantages. Broad match is AdWords default match type.