What makes Coors Light mountains turn blue?

Music distributors, foodmakers and the beer giant MillerCoors are using Small’s color-changing ink to make their packaging stand out. Thanks to CTI’s ink, the mountains on Coors Light cans turn blue when the beer reaches optimal drinking temperature (roughly 43�-50�F).

Do the mountains on Coors still turn blue?

Now on Coors Light bottles and cans, the iconic mountains still turn blue when the beer is cold, and in addition, a new Cold Indicator bar will turn blue at the same time.

How do you know if Coors is cold?

The label on the company’s Cold Activated Bottle for 12-oz glass bottles of Coors Light indicates when it’s ready for drinking. Thermochromic inks used on the label’s white lettering and Rocky Mountain icon turn blue once the beer reaches optimal drinking temperature.

How does the Coors Light can work?

(CTI) president Lyle Small invented an ink that would change color at a certain temperature on aluminum cans. The ink is applied to the image of the mountain, and turns blue when the beer reaches what is considered the optimal drinking temperature of 43-50 degrees Fahrenheit.

What are the Coors Light mountains?

Wilson Peak
The classically rugged Wilson Peak, at 14,017 ft., is the signature symbol for the San Juan Mountains and the inspiration for the mountain graphic that was used on Coors Banquet and is still used on the Coors Light packaging.

What is cold activated beer?

The Cold Activated Bottle is designed to ensure that drinkers experience the coldest, most refreshing beer possible,” says Andy England, chief marketing officer for Coors Brewing Company. Coors Light is supporting this effort with focused advertising and point of sale materials nationwide.

What mountain is in the Coors logo?

When did Coors start the Blue Mountains?

When The Mountains Turn Blue: The Story Behind Coors’ Color-Changing Labels. Coors made headlines back in 2007 when it took the idea of grabbing a cold one to the next level.

Is Coors Light really as cold as the Rockies?

You know the slogan: “When the mountains turn blue, it’s as cold as the Rockies.” But now it turns out the Coors Light you’re drinking may have been brewed elsewhere. (This un-Rocky reality actually came to be following a merger between Molson Coors Brewing Company and SABMiller in 2008.)

What does it mean when the mountains are blue?

A marketing gimmick that Coors first debuted in 2007, an ingenuous color-changing ink makes the white mountains on the can turn to blue when the beer inside reached 39 degrees Fahrenheit – allowing consumers to know when their beverage is chilled to perfection.

Does Coors Light get you drunk?

How Many Coors to Get Drunk? Same as Bud Light, it would take you 7-8 Coors cans (8oz) for a 190 pound man to get legally drunk (0.08\% and above) in 1 hour, and 8-9 in 2 hours. For 12oz Coors bottles, it would take 5 Coors Light 12fl oz bottles, for the average male (same as Bud Light).

How cold should Coors Light be?

40 to 45
If you head to a respected beer source like CraftBeer.com, you’ll find that American stouts should be served at 50 to 55 degrees, whereas you can drink American pale ales a bit cooler, from 45 to 55 degrees, and American lagers – which get us closer to that Coors Light – taste best at a chilly 40 to 45.