Do press releases cost money?

The actual press release pricing These prices are for the standard 400-word press release. Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805.

Is a press release a free ad?

Is A Press Release A Free Ad? Promoting your news through a press release is not an advertisement. Thus, you must design your messages so that they are specifically targeted to journalists. Press releases promote ideas for stories by creating a story.

Are press releases public information?

Although a press release is a public relations tool, it should not read as overly promotional [source: Concept Marketing Group]. Press releases typically end with a short description of the company or organization that’s issuing the release, along with a call to action.

How much should I pay for press release?

For a press/news release for advertising and public relation purposes, your rates as a professional writer should be: Per hour: high $182, low $30, average $80. Per project: high $1,500, low $125, average $700. Other: high $2/word or $750/page; low 50₵/word or $150/page; average $1.20/word or $348/page.

How do journalists get press releases?

To sum up, follow these 5 steps:

1. Make sure your press release is newsworthy and error-free.
2. Figure out which journalists will be interested in your story and find their contact details.
3. Send your press release at the right time to increase the chances of it getting noticed.

What is a paid press release?

Paid press release sites usually have a press list that they will send your press releases to in addition to posting your release on their website and in their RSS feed. They may also tweet your release to their lists depending on the level of service you choose.

What is a press advert?

Press advertising is a form of traditional display advertising, used by brands and businesses to promote products and services in physical publications including national, local and regional newspapers, leaflets, brochures and trade and consumer magazines.

Why You Need a press release?

The purpose of a press release is to get attention, make news and generate publicity. Most importantly, press releases are an effective way to create interest around any corporate news in a factual and efficient way.