Why is Kickstarter better than Indiegogo?

Probably the biggest difference between the two platforms is their approach to money and when you get it. Kickstarter releases funds only after the campaign reaches its funding goal. Indiegogo provides you with an opportunity to choose between receiving funding as it comes in, or waiting to see if you hit your target.

How does Indiegogo make money?

Indiegogo charges a 5\% platform fee across all crowdfunding campaigns. Each contribution your campaign receives is subject to a transaction fee charged by the payment processor. Transaction fees depend on the location of your bank account and the currency in which you raise funds.

What is Indiegogo’s success rate?

If Kickstarter reckons around 36\% of its campaigners are successful, then the digital world puts Indiegogo’s success rate somewhere between 17-18\%. It sounds terrible, but it does have a few other things going for it.

Should you launch your campaign on Kickstarter or on Indiegogo?

On Kickstarter, people can afford to spend a bit more to get the best products as long as they stand out from their competitors and not only have great functionality but also a great aesthetic design. The number one thing that will help you understand whether you should launch your campaign on Kickstarter or on Indiegogo is doing your research.

How many indindiegogo campaigns have been successfully launched?

Indiegogo has successfully launched over 800,000 ideas with its 9-million-strong community. At any given point it has around 1,200 live campaigns and 1,800 InDemand campaigns (Kickstarter has 3,000+).

Which product categories do better on Indiegogo?

While product categories such as SSDs, home automations, laptops and gadgets do better on Indiegogo. Indiegogo’s audience is more sensitive to the price and generally loves to get highly capable gadgets affordably priced.