What is an example of mere exposure effect?

The Mere Exposure Effect is simply a psychological phenomenon whereby people feel a preference for people or things simply because they are familiar. For example, babies smile at the people who smile at them more.

What is meant by the mere exposure effect?

What is the Mere Exposure Effect? The mere exposure effect describes our tendency to develop preferences for things simply because we are familiar with them. For this reason, it is also known as the familiarity principle.

Why does the mere exposure effect happen?

According to Zajonc and his colleagues, the mere exposure effect occurs because being repeatedly exposed to the same person, image, or object reduces the uncertainty we feel. According to this idea (based in evolutionary psychology), we’re primed to be cautious around new things, since they could be dangerous to us.

What is the mere exposure effect in music?

There’s a psychological phenomenon called the “mere exposure effect.” Essentially, what it says is that people develop their preferences for things simply by being exposed to them more often. The effect isn’t limited to music. But back to the music. This effect also explains why we like pop songs that sound the same.

What is the mere exposure effect in business?

The mere exposure effect is the tendency to develop a preference for things merely due to being familiar with them.

Is mere exposure effect ethical?

The studies examined the role of the Mere Exposure Effect on ethical tolerance or acceptability of particular business decisions. In those 12 situations, those who have been exposed to such situations adopted a more tolerant stance toward the ethically questionable behavior.

What is a mere exposure effect and what is its implication to a consumer positive reaction?

The mere-exposure effect posits that repeated exposure to a stimulus increases perceptual fluency, the ease with which a stimulus can be processed. Perceptual fluency, in turn, increases positive affect.

What does the mere exposure effect say quizlet?

– Attitudes are evaluative, measuring that our feelings toward people, particular events, and plants are necessarily positive or negative. What people say will do and what they actually do often differ. Mere Exposure Effect. – The more one is exposed to something, the more one will come to like it.

Why do you like a song the more you listen to it?

When you hear a piece of music the first time you don’t really know what it’s going to do next. When you hear it the second time you have a better idea of what it’s going to do next. In other words, liking for music is determined by complexity but complexity decreases with the number of times you hear a piece of music.

How do advertisers use the mere exposure effect to their advantage?

Successful businesses have managed to take people’s desire for the familiar and use it to increase sales. Dr Victoria Williamson found that the mere-exposure effect can provide a positive memory when hearing a familiar song, and this is used by retailers as a way to boost sales and keep people shopping for longer.

What does the term mere exposure effect mean quizlet?

Mere Exposure Effect. – The more one is exposed to something, the more one will come to like it.

Why mere exposure effect is important to consumers affective reactions?

The mere-exposure effect indicates that communication effects go beyond “explicit memory”, measured with the traditional measures of (aided) recall and recognition. “Implicit memory” indicates latent communication effects, e.g., liking, for persons exposed to particular stimuli.

What is an example of mere exposure?

The mere exposure effect is an example of how irrational we can be. In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings. This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away.

What is mere exposure theory?

Two-factor theory. The mere-exposure effect has been explained by a two-factor theory that posits that repeated exposure of a stimulus increases perceptual fluency which is the ease with which a stimulus can be processed. Perceptual fluency, in turn, increases positive affect. Studies showed that repeated exposure increases perceptual fluency,…

What is mere exposure in psychology?

The mere exposure effect is a phenomenon in psychology where people tend to prefer something or someone that appears familiar. The more familiar something is, the more pleasant or trustworthy it will appear to be to the subject.