How Much Does direct mail cost?

Approx. $1,000:Close to $10,000Approx. $50,000:

What is the average return on direct mail?

1/2 to 2 percent
The average rate of return on direct mail campaigns is generally 1/2 to 2 percent, according to JWM Business Services; in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase.

What is a major disadvantage of direct mail?

Direct mail has fixed costs as it needs to be sent through the postal system. You must also design the mail piece which may have an additional cost. You will need to work out the ROI (return on investment) to see how viable direct mail is for you.

Is direct mail worth the money?

While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generate purchases five times larger than email campaigns. Combining email with direct mail led to the best results of all: purchases six times larger than email alone generated.

What is the response rate for printed direct mail?

According to the Direct Marketing Association, the average response rate for direct mail house lists is 9\% and 5\% for prospect lists. However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual.

What percent of direct mail is opened?

Up to 90\% of direct mail gets opened, compared to only 20-30\% of emails.

What are the benefits and drawbacks of using direct mail?

The Pros and Cons of Direct Mail Marketing

• Pro: Target a niche audience. In general, the more targeted your marketing efforts, the better success you’ll have.
• Pro: Provide detailed information.
• Pro: Easily track your response rate.
• Con: Costs can add up.
• Con: Response rates are typically low.

What are advantages of direct mail?

Direct mail is a great form of communication simply because it provides intimate, person-to-person conversation which commands attention by taking advantage of an individual’s habit of reading and responding to mail.

Is direct marketing dying?

But here’s the truth: Direct mail is NOT dead. Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing.