How much does the average direct mail campaign cost?
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How much does the average direct mail campaign cost?
How Much Does Direct Mail Advertising Cost Per Piece? At the end of the day, most marketers will end up spending between $. 65 and $3.00 per piece on a direct mail campaign. That’s before they factor in “soft costs” such as their time.
How much do mailing services cost?
Compare Mail Services
| Service | Starting Price |
|---|---|
| Priority Mail® | $7.95 (at Post Office & Online) $7.41 (Commercial)6 |
| First-Class Mail® | $0.58 (at Post Office & Online) $0.426 (Commercial)6 |
| First-Class Package Service® | $4.30 (at Post Office) $3.31 (Commercial6) |
| USPS Retail Ground® | $7.95 (at Post Office) |
What is a good direct mail conversion rate?
Normal Rates of Return on Direct Mail Campaigns 5 to 2\% return rate is about average for a direct mail marketing campaign. That means that you can expect around 1 or 2 purchases or responses per 100 mailers with a standard campaign.
How much does it cost to bulk mail postcards?
The current postcard postage rate cost for bulk mailing services is just $0.310 – $0.326 per postcard when you use First Class Mail. The current postcard stamp price for Standard (or 3rd Class) Mail is even cheaper!
What are direct mail campaigns?
What is Direct Mail? It’s a form of a marketing strategy that involves sending a promotional piece of mail delivered to a business or home mailbox through the USPS® or another delivery service. Some of the most common forms of direct mail include postcards, flyers, brochures, and letters.
How much does bulk mail cost per piece?
USPS Commercial Bulk Mail Rates
| Mail Type | Minimum Quantity | 2019 |
|---|---|---|
| Direct Mail | 200 pieces (or 50 lb.) | $0.19 |
| EDDM® | 200 Pieces | $0.187 |
What is the ROI on direct mail?
Direct Mail has a High ROI Well, it does. Direct mail has a median ROI of 29\%, putting the ROI in third behind email and social media marketing in terms of ROI.
Is direct mail profitable?
Direct mail marketing remains consistently profitable due to the high-quality associated with the companies who incorporate a direct mail component in their marketing strategy.
What is the nonprofit bulk mailing rate?
16.9 cents/piece
The price for non-profit bulk mail is 16.9 cents/piece. That is a half of the cost of a regular first class postage. We recommend that the Non-Profit Specialist at USPS review your mail piece for verification.
What is the bulk mailing rate?
Do direct mail campaigns work?
Direct mail can be more effective. While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generate purchases five times larger than email campaigns.