Why are iPhone prices so high?

Reason behind Apple iPhone 13 series’ high price in India These smartphones are mainly imported into the country, which, by default, implies a 22.5\% custom duty on the them. In India, customers will have to pay around Rs. 10,880 just as customs tax on purchasing an Apple iPhone 13 Mini.

Why does Apple use premium pricing?

Apple uses a premium pricing strategy for iPhones and they have a good, better, best lineup. In the company’s view, the iPhones are superior to competitor offerings, and customers prefer the Apple phones. For that, customers are willing to pay a premium.

In which country iPhones are cheapest?

iPhone 13 is most expensive in Brazil, India and other countries, cheapest in the US

• iPhone 13 models sell at the most affordable price point in the US.
• The maximum price for the phones is seen in Brazil.
• Turkey also ranks as the costliest place to get some models of the new iPhone series.

Is iPhone 12 cheaper in Dubai?

The various models of the iPhone 12 PRO and Max are cheaper in Dubai by anything ranging from Rs 25,000 to over Rs 35,000. The differential is even more when prices are compared with those in the US. They range from over Rs 39,000 to Rs 48,000, depending on the model you choose.

What is iPhones pricing strategy?

Apple’s pricing strategy relies on product differentiation, which focuses on making products unique and attractive to its consumer base. Apple has been successful at differentiation and thus creating demand for its products. This combined with their brand loyalty, allows the company to have power over their pricing.

How has Apple’s pricing strategy changed?

By focusing on customers willing to pay more and maintaining a premium price at the cost of unit volume, Apple also set up an artificial entry barrier to competitors. Apple sells its products and resells third-party products in most of its major markets.