When should I launch my Indiegogo campaign?

We find that successful campaigns launch on a Monday or Tuesday as backers are more engaged with their email early in the week. Launching at the start of the week helps campaigns gain momentum in the following days. To increase your odds of success, consider a soft launch. Avoid launching during a major holiday.

In which month were the highest number of projects launched?

For the launch dates, those months were January, February, April, July and August. July and August affording lower success rates while January, February and April afforded higher success rates.

How often do Indiegogo campaigns fail?

Lack of social capital is the #1 reason why most campaigns fail. It is critical to hit the key milestone of reaching at least 30\% of your funding goal in the first 48 hours. If you do not hit this mark, the stats show that you have a 65\% failure rate.

When should I launch crowdfunding campaign?

The best time to launch a Kickstarter campaign, according to recent Kickstarter stats and trends that look at when the most backers are on crowdfunding platforms and which days have the most successful projects, is Tuesday between 8 AM and 1 PM EST.

How do I start a campaign on Indiegogo?

How to Launch a Campaign

1. Log in to your Indiegogo account and click ‘[Your Name],’ located above the search bar.
2. Select ‘My Campaigns’ from the drop-down menu.
3. Locate the campaign you’d like to launch and click “Edit Campaign,” from the ‘Actions’ Drop-Down menu.

What is the best day to launch a campaign?

Research proves that Tuesday is the best day for launching a product. On Mondays, consumers are too focused on the coming week. While on Fridays, people look forward to the weekend. On Tuesdays, you can be sure that people have already dealt with issues from the previous week.

How do you start a successful Indiegogo campaign?

Your Written Pitch

1. Put the most important information first.
2. Tell a compelling story, and keep it short.
3. Explain exactly why you are raising money.
4. Share details about yourself, your team, and important events or people that shaped your project.
5. Build trust with a specific budget breakdown.

How long does it take to launch an Indiegogo campaign?

However, we’ve found the sweet spot for campaigns is around 30-40 days- see Choose Launch Date & Deadline. We know many campaigns launch with a deadline of less than 60 days, but may want to extend the deadline mid-way through the campaign.

How can Indiegogo InDemand help my campaign?

For many Indiegogo entrepreneurs, a successful crowdfunding campaign is just the start. Seamlessly transition your campaign to Indiegogo InDemand, our program for ongoing fundraising, pre-orders and audience engagement. With Indiegogo, fundraise as long as you like! Leverage holidays and seasonal trends to add extra momentum to your campaign

What are the elements of a successful Indiegogo campaign?

1. Title & Tagline 2. Campaign Card Image 3. Funding Type 4. Deadline & Schedule 5. Pitch Video 6. The Story 7. Perks Your title and tagline are the first things a backer will see on your campaign page and while browsing Indiegogo. Let’s make sure these two elements stand out and capture your audience’s attention.

What is flexible funding and how can Indiegogo help?

For many Indiegogo entrepreneurs, flexible funding offers the confidence of knowing that you can move forward even with a partially funded campaign. It’s important to remember though that flexibility and responsibility often go hand in hand, and it’s essential that you follow through both on your perks and your overall commitment to your backers.

Should you use a flexible funding campaign for Your Startup?

For example, if you’re planning a technology crowdfunding campaign and have already lined up extra funding to cover your perks, you might consider using a flexible funding campaign specifically to validate your idea and test the size of the potential market.