How Slack grew so fast?

Slack has managed to become the fastest growing B2B startup. However, success was anything but an accident and Slack grew by obsessively listening to customers, quickly testing, constantly iterating, and always putting their learning to use. …

How did slack become so popular?

Slack was actually born out of a gaming company called Tiny Speck. Butterfield and his team didn’t intentionally set out to create a SaaS product for the workplace. They built a tool for themselves. Making work-based communication fun and engaging would be the secret sauce that made Slack so wildly successful.

How did slack get its first users?

Instead, with help from an impressive press blitz (based largely on the team’s prior experience — i.e. use whatever you’ve got going for you), they welcomed people to request an invitation to try Slack. On the first day, 8,000 people did just that; and two weeks later, that number had grown to 15,000.

How fast did slack grow?

As of 2018, Slack has grown to 8 million subscribers in just five years. Despite its huge success, this collaboration tool for teams has humble beginnings. In fact, it was a by-product called Tiny Speck that Stewart Butterfield’s team had built when they were working to develop an online game.

What makes slack unique?

Slack is defined by its emphasis on visual design. The app offers multiple themes for users to choose from, a luxury most consumer platforms don’t even provide. Slack’s bold use of color sets the tone for the user experience. HipChat uses a dull blue and gray color scheme, whereas Slack is bursting with color.

Does slack increase productivity?

When Slack was down for a few hours on July 27, 2018, productivity went up compared to the previous week when Slack was functioning, according to a report by RescueTime, a time-tracking, distraction-blocking software.

When was slack created?

2009, Vancouver, Canada
Slack Technologies/Founded

What is slack mission?

Slack. The mission statement: Make work life simpler, more pleasant, and more productive. Why it works: The simplicity of this statement reflects the simplicity of Slack as a collaboration tool, and this alignment is seen across all segments of the company.

How does slack market their product?

Slack now continues to rely heavily on word-of-mouth marketing and on brand building to generate organic views to their website. They focus heavily on a few core marketing channels, such as social media and a Medium publication, that help them continually get their name out there.