Which is the best mobile ad provider?

Best Mobile Ad Networks

What is eCPM advertising?

CPM vs eCPM eCPM, which stands for effective cost per mille, is how much ad revenue a publisher earns per 1,000 impressions served and is an important KPI in digital advertising because it shows the profitability of ad inventory. For publishers: A high eCPM means the ads served are driving conversions.

Which countries have the highest ecpms for banner ads?

As you might expect, global eCPMs for banner ads are significantly lower than for rewarded video and interstitial ads. For banner ads on iOS, the top five eCPM countries are the United States ($0.46), Australia ($0.45), Japan ($0.43), China ($0.40), and Switzerland ($0.37).

What is the trend for ECPM in the USA?

Banner eCPM in the U S: It is quite remarkable the trend in the USA. In both platforms, we observe a positive growth on the eCPM, and the trend seems to point out that it will keep its trajectory. You can expect high eCPMs from this market for your mobile apps and games.

What are the trends in video ad ECPM in June?

Rewarded Video Ad ECPM on June: In both platforms, most markets show a small decrease. This is a common trend in the mobile ad industry. Some app & gaming companies have been optimizing their marketing budget and A/B testing ads to be ready for the summer sales.

What is the mobile ECPM report?

Every quarter we update our Mobile eCPM Report, where we analyze the eCPM of millions of ad impressions worldwide from +70 Ad Networks, only to provide you with the Latest Trends & Insights into the Mobile Ad Industry. Check out the key insights, or analyze the data by yourself to find new growth opportunities for your Mobile Apps & Games!